As customers head elsewhere for the latest designs, discounted clearance sections have become a common feature of H&M stores. The store has increasingly found itself losing out to more fashionable rivals such as Zara or online stores such as ASOS, which have cut down supply chain times to as little as a week and are able to roll out new styles quickly. The fast-fashion retailer finished off 2017 with its biggest sales slump on record and went on to report a 62% decrease in operating profit during the first quarter of 2018. Do not fear, Fulton Street is my last H&M review for a while. I dont know where my review and photos are but I hang around this neighborhood all the time and usually stop in more. H&M would not confirm to Business Insider how much the changes impacted sales at the Stockholm store but told the Journal that it "significantly improved" sales at this location. H & M in the Flatiron District is always a must visit when Im here. The store now stocks $118 leather bags and $107 cashmere sweaters alongside its basic products, for example. This concept has already been tested out at one of its Stockholm stores, which, according to The Journal, cut its total number of items by 40% and replaced men's, women's, and children's basics with more expensive items.
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